About Us

Founded on the Gold Coast in early 2025 by Sophie Franklin-Hall and Jessime, Haus of Juèl was created to offer something beautifully different. Evolving from our sister brand, Botanical Avenue, we introduced our signature Charm Bar and Sip & Stem workshops — stylish, hands-on experiences where creativity meets connection.
From intimate gatherings to destination events, we now host workshops for all ages, from kids’ parties (12+) to hens celebrations and adults-only charm soirées. Guests can create their own necklaces, bracelets, and earrings using our curated collection of 18-karat gold-plated and 925 sterling silver charms and components.
Inspired by the love for these experiences, Haus of Juèl has expanded into its own jewellery collection — thoughtfully designed pieces that blend modern elegance with timeless sentiment.
Whether you’re celebrating a special occasion or simply creating something meaningful, Haus of Juèl brings an elevated and memorable touch to every experience.